From branding project to LA DOLCE RESET on the Amalfi Coast

What happens when branding goes beyond a logo, a campaign or a social media post? Sometimes an entire experience emerges. That is exactly what happened in our collaboration with Holiday Path of the Gods in Italy.

At Mackintosh Branding we work internationally more and more often. Not only remotely, but close to the entrepreneur, the story and the place where a brand comes to life.

That is how our collaboration with Anna and Giuseppe began, owners of holiday homes in Agerola, high in the mountains of the Amalfi Coast and right on the famous Sentiero degli Dei, the Path of the Gods. A place that already has everything: a remarkable family story, Italian hospitality, nature, calm and a view you do not forget in a hurry.

Our role? Translating that strength into a brand story, marketing and visibility to match. And during that process something new took shape: LA DOLCE RESET.

From a beautiful location to a complete experience

For us, strong branding never starts with the question of what to post. We look first at what makes a brand special.

With Holiday Path of the Gods that is not only the accommodation. It is the whole experience around it. Waking up in the mountains. Italian family warmth. The scent of lemons. Walking one of the best-known hiking trails in the world. Eating together. Having time.

That became the foundation for the retreat. From 23 to 25 October 2026, Anna and Giuseppe are hosting LA DOLCE RESET: a small-scale retreat to step out of everyday busyness and genuinely make room for yourself. Mackintosh Branding supports them with the branding, the marketing and part of the organisation.

Relax. Refresh. Recharge.

No overloaded programme that leaves you needing a holiday after three days of retreat. 😉 LA DOLCE RESET is about slowing down, moving, enjoying and connecting.

Over the three days, the programme includes:

• 🧘‍♀️ yoga and meditation
• 🥾 a hike along the Sentiero degli Dei
• 🍋 healthy, authentic Italian food
• 👩‍🍳 an Italian cooking experience
• ✨ self-care and creativity
• 🤍 massage, relaxation and connection

And perhaps most important of all: time in which nothing has to happen. You do not need to be an experienced yogi either. The retreat is meant for people who deliberately want to escape their daily rhythm for a few days.

Turn it into a little Italy escape

Because three days in Italy is dangerously short 😉, there is also the option to stay longer. You can arrive on 22 October and leave on 26 October, adding an extra day before and after the retreat. The Extra Italy Experience costs 100 euros per person. That turns LA DOLCE RESET into more than a retreat: a small Italian escape as well.

What does this have to do with branding?

Everything, really. To us a strong brand is not only what someone sees, but above all what someone experiences, feels and remembers.

That is exactly why we find international branding so interesting. You work with culture, surroundings, hospitality, storytelling, positioning and local entrepreneurs. Then you connect those elements into one recognisable experience.

From place to story. From story to concept. From concept to a brand experience people can actually take part in. That, for us, is brand building.

Leandra’s Branding Insight

Growing internationally does not mean simply translating your Dutch marketing into English or Italian. You have to understand why a place, an entrepreneur or a concept is special locally, and then decide how to make that story relevant to an international audience.

LA DOLCE RESET is a wonderful example of that in practice. And the best part? This time you cannot only view the result of our work online. You can come and experience it yourself. 🇮🇹🍋

LA DOLCE RESET, 23 to 25 October 2026

• 🍋 Early Bird: 895 euros per person, for the first three places
• 🇮🇹 Regular: 995 euros per person, shared room
• 🤍 Private Room: 1,195 euros per person, subject to availability
• ✨ Extra Italy Experience: 100 euros per person, arrival 22 October and departure 26 October

Would you like to know more about LA DOLCE RESET? Take a look at Holiday Path of the Gods on Instagram and Facebook, or get in touch with us.

And who knows, in October we might see each other not in our studio in Heerlen or at a meeting in Maastricht, but somewhere on a mountain along the Amalfi Coast. 🍋🇮🇹